Sources: GroupM clients cut Twitter ad spending by 40%-50% since Elon Musk took over; Standard Media Index sees fewer January and February ad bookings in 2023 (Sahil Patel/The Information)

Sources: GroupM clients cut Twitter ad spending by 40%-50% since Elon Musk took over; Standard Media Index sees fewer January and February ad bookings in 2023 (Sahil Patel/The Information)

Posted on January 11, 2023

Sources: GroupM clients cut Twitter ad spending by 40%-50% since Elon Musk took over; Standard Media Index sees fewer January and February ad bookings in 2023 (Sahil Patel/The Information)

Sahil Patel / The Information:

Sources: GroupM clients cut Twitter ad spending by 40%-50% since Elon Musk took over; Standard Media Index sees fewer January and February ad bookings in 2023 — Twitter’s ad business is not recovering. — Clients of WPP-owned GroupM, the world’s largest ad-buying firm …

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The post Sources: GroupM clients cut Twitter ad spending by 40%-50% since Elon Musk took over; Standard Media Index sees fewer January and February ad bookings in 2023 (Sahil Patel/The Information) appeared first on WorldNewsEra.