Effectively, Ram knows that the 1500 EV is not a replacement for the 1500 range because it will only meet some specific customers’ needs.
Koval admits that the BEV market is still young, and advancements will be made. “It’s not a mature market and still in its infancy. [We’re] still watching our competitors and the dynamics they’re facing.”
While it’s unclear how much of the incredible technology from the concept will filter down into the production truck, Koval did say that Ram’s suite of solutions will exceed those of its competitors. That means the Ram Revolution will at least feature some cool technology, if only as a marketing tactic to lure customers away from Rivian, Ford, and Chevrolet.
However, this won’t come at the expense of practicality. “Trucks still have to do truck things. Electrification cannot be a limitation,” explains Koval.
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