Earlier this year, Netflix announced the unthinkable with plans for an ad-supported subscription tier, ostensibly to retain or win back fleeing subscribers. But now that the new tier has launched, it appears to be too little, too late.
The new plan, Basic With Ads, costs just $6.99, 30 percent less than Netflix’s cheapest Basic ad-free plan at $9.99 per month for viewing on one supported device at a time. The streamer likewise offers a Standard plan at $15.49 per month for two supported devices, and Premium at $19.99 per month for up to four supported devices.