It’s been over 11 years since MatPat, aka Game Theory, released his first video on YouTube. Since then, his channel has expanded to more than just video games. This 16 million subscriber YouTuber launched two other main YouTube, a live stream channel, and launched the YouTube merch store, Creator Ink. And now, just before the year comes to an end, this successful YouTube announced a major update that will change his channel, business, and career for the better.
MatPat released a video on his main channel titled “Game Theory: This is Not My Channel.” The content creator returns to his iconic couch and announced that he sold his company, Theorist, to Lunar X, a “digital first” media company based in London. The price of the acquisition was not disclosed to the public.