Coca-Cola is promoting the resurgence of the iconic anime Bleach with an all-new, limited edition flavor, one that has left fans scratching their heads just a little bit. The soft drink giant seems to have missed the mark when it comes to its wording after the confusing promotion asks fans if they have “ever wondered what bleach tastes like?”
Bleach: Thousand-Year Blood War sees the return of the show’s main protagonist Ichigo Kurosaki, along with the Soul Society, as the anime which ended in 2012 will return to fans’ screens. With this return comes new partnerships and promotional material, and it only makes sense that they would partner with one of the biggest and most recognizable brands in the world, Coca-Cola.