By Jared Atchison, co-founder of WPForms, a drag-and-drop form builder for WordPress that’s used on over 4,000,000 websites.
The way people make purchases has changed over the years. Today, customers usually prefer buying products or services online and that’s one of the major reasons why businesses consider having a digital presence.
Growing a business digitally may sound fascinating but it’s easier said than done, as you face many challenges. Some of these challenges are easy to overcome whereas others demand patience.
If you’re thinking about stepping into the digital realm but don’t know how to get started, here are a few tips that can help.
1. Know Your Product
The first step to growing your business digitally is knowing yourself. And that means getting acquainted with your product attributes.
People don’t buy products; they seek solutions for their respective problems. And without knowing your product characteristics, it would be difficult for you to present it as a fitting solution to the right people.
Knowing yourself enables you to connect with a relevant audience and that’s essential for your business growth.
2. Know Your Customers
The second most important thing to consider when growing your business digitally is knowing your customers.
Exploring the needs and preferences of your potential customers is the prerequisite for devising fool-proof targeting strategies. Plus, knowing what makes your customers tick lays out the groundwork for you to reach out to a relevant audience and pitch your solution in the best possible way.
Customer insights enable you to tailor your marketing messages as per the targeted interests which in turn helps you generate quality leads for your sales funnel.
3. Do Competitor Research
When striving to grow your business digitally, gather as much information as you can about your competitors.
Your target audience is similar if not completely identical to the one targeted by your competitors. So competitor research gives you some helpful insights when getting started. Moreover, studying your competition helps explore the competitor strategies that worked and the ones that didn’t.
That’s extremely helpful and saves time as you don’t have to devise your targeting strategies from scratch. You can take inspiration from what’s working and come up with stellar strategies of your own ensuring that you don’t make the same mistakes your competitors did.
4. Create Relevant Content
Content is king. It’s not possible for you to grow your business digitally without an efficient content strategy.
By creating relevant content, you generate awareness and provide your audience with the answers that they seek. This in turn enables you to build trust and authority in your respective niche.
People don’t make purchases on a whim anymore. They make informed buying decisions based on their research and recommendations. Content enables you to target the queries used by your target audience and helps present your brand as a worthy alternative to consider.
5. Search Engine Optimization
What’s the first thing that comes to your mind when you don’t know an answer to a question?
Google it. Right?
Search engines help us find answers to our questions and explore fitting solutions that best serve our needs. And that’s why they play a key role in helping you grow your business digitally.
By targeting the right queries, you can leverage search engines and attract a relevant audience without having to break the bank. All you have to do is produce relevant and informative content best suited for the targeted search intent.
Keep in mind that search engines rank content as per its usefulness and user experience. So, sticking to the quality guidelines and SEO best practices helps you rank higher than your competitors on a particular query.
6. Social Media Marketing
When expanding your business digitally, producing relevant content isn’t enough. You have to make your content accessible to your target audience. And social media can help you with that.
There’s been a surge in the popularity of social media over the years. More than half of the world’s population is active on different social media platforms—and the number is continuously growing. This has led businesses to consider social media marketing as a reliable strategy to reach out to a relevant audience.
Ideally, you should be active on all leading social media platforms or at least the ones where your audience is readily found. Leveraging different social media platforms, you can easily connect with your target audience and generate awareness by sharing relevant content.
Interacting with your audience increases your brand’s acceptance as you become a trusted name in your respective niche. And that’s extremely helpful for your business growth.
Having a digital presence is a must for all businesses whether they’re established companies or just getting started. If you’ve been thinking about it lately, try out these recommendations and see if they work for you.