Fans of the DC Universe have had their fingers crossed for Black Adam‘s success for months now, and despite a less-than-favorable response from critics, a more-than-recouped budget at the box office ahead of several more weeks of showings suggests that Dwayne Johnson’s passion project is a worthy tip of the spear for the future efforts of DCU co-chairs James Gunn and Peter Safran.
Needless to say, Black Adam‘s campaign has gone about as expected. With Johnson leading the charge of one of this year’s biggest superhero movies, it was all but telegraphed that the film would have no shortage of spectacle and high-octane eye candy. Even the most stubborn critics had to admit the film’s success as a visual marvel.