Bentley Bentayga Is A More Successful Business Than The Entire Rolls-Royce Model Range Combined

Bentley’s beautiful sedan, the Flying Spur, was responsible for 28 percent of sales. Since its introduction in 2021, its share of sales has grown to 30% of the model mix. That’s impressive, considering the other two options are the last W12 on sale and the even more attractive twin-turbocharged V8.

In the UK, two-thirds of all Flying Spurs sold are hybrid. Thanks to the introduction of new Flying Spur Hybrid models in 2022, the brand is now officially 50% electrified. However, the Americas (4,221 units) remained the most prominent market for the luxury brand.

“The reaction to the market introduction of our hybrid models, Flying Spur joining Bentayga last year, demonstrates the path the luxury sector is heading, and we are positioned firmly at the forefront. These numbers are validation that we not only lead the sector in sales and market share, but also investment in electric technologies and commitment to being net carbon neutral in 2030,” said Adrian Hallmark, chairman and CEO of Bentley Motors.